UGP launch live case project with final-year Marketing students

Yesterday, we were delighted to travel to Munster Technological University (MTU) to kick off the Live Case project with final-year Marketing students.

We delivered a presentation introducing the structure of UGP and the Marina Market, setting the stage for this year’s collaboration.

This marks our third year partnering with MTU, and we’re really looking forward to seeing the creative event concepts the students develop for the Marina Market ahead of the December presentations.

A huge thank you to lecturers Sharon Lehane and Elaine O'Brien for making this collaboration possible once again.